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March 2015

Dynamic pricing for events

March 4, 2015 // 0 Comments

Back in June last year, for reasons known only to parents of other participants at the 23rd World Scout Jamboree, I found myself in a very long, snaking queue at Earls Court, [...]

A question of timing

March 3, 2015 // 0 Comments

Ever since the emphasis for event marketing switched to content generation, one of the biggest questions has been when to broadcast. The same message sent out at 08:32, [...]