This month the Who’s who in events community has been running its annual survey and there has been a great response from every aspect of our vibrant industry.
One of the primary purposes of the survey was to discover more about our members to ensure that decisions taken about group management and other such matters are based on consensus.
Crucial to this latter point is understanding what event professionals use LinkedIn for in the first place. Consequently a question was included in the study. Respondents were asked to rank six activities in terms of their primary reason for using Who’s who in events on LinkedIn.
In first and second place were ‘Seeking information about the industry’ and ‘Networking’, illustrating the importance members place on being able to identify and connect with like-minded professionals. In third and fourth place were ‘News’ and ‘Asking for advice/assistance’, though statistically these were not too far behind in terms of popularity. In fifth and sixth places were ‘Looking for suppliers’ and ‘Job-hunting’.
You can draw a number of conclusions from these results, but primarily it illustrates the vital importance that is still placed on making individual connections upon which a relationship can be built. It also shows that if you are active in your social networks you will attract fellow professionals and create links that could, in the long-term, be both beneficial and lucrative.