Michael tweets, blogs and posts about all sorts of stuff, including marketing, events, social media and technology and I like what he has to say. (Sometimes he even likes what I have to say which is great!)
Today I found his blog post about social media and events. It’s a topic very close to me since I spend most of my time trying to pursuade clients to focus in on their content and then work out what media they are going to use to tell their audience about it, rather than creating a social media presence and working out what they are going to put on it.
I would reproduce what Michael has said here, but I think you should go and read it for yourself. It makes a lot of sense.
While at the big industry events like EIBTM or IMEX, social networks and the impact they have on event marketing are widely discussed, I sense that a lot of event organizers and associations are still not sure about how to deal with the topic or how much resources to invest.