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Getting to grips with hybrid events


Still a bit confused by what this Hybrid Event is that everyone is talking about?  Let us bring you up to speed…

Hybrid events are physical events—tradeshows, conferences, product demonstrations, executive showcases—augmented by virtual technology marketing. They unite the best of both technology and offline environments to create a more powerful and profitable experience. They bring together the most compelling aspects of onscreen, in person and online dynamics.

Participants who can’t get to your event can join in from afar, interacting with exhibitors and attendees, and accessing presentations and content. Visitors who do make it to the physical event can view, download, and forward content from booth kiosks and displays on laptops and mobile devices (at last a proper use for that Internet Cafe you’ve been building for years).

There are three types of hybrid events —Concurrent, Inclusive, and Successive.

A concurrent hybrid event is a physical show launched in tandem with an online virtual counterpart that can be accessed anywhere in the world.

An inclusive hybrid event integrates key virtual elements inside an established physical environment such as an Executive Briefing Centre, sales facility or event specific “command centre” headquarters.

A successive hybrid event is essentially a two-part marketing experience. At the conclusion of a physical event, a virtual version is launched and made available to previous attendees, as well as new customers and prospects.

Want to read more? Read the complete White Paper which is available online now.

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  1. Are online events the way forward? | laurenverdeille

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